In 2015, our team invented a fictional folklore to support a short film: oliviamabel.com. We created a heartbreaking tale of Olivia Mabel, a mother living in isolation in small-town Celina, Texas after the death of her young son, Aiden. Gripped by grief, she turned away from family and faith. Olivia then resurrected her son through dark magic, leading the Bible Belt community to shun her.
Through the power of the internet, this tragic fictional story took on a life of its own. The website has over 65 thousand unique hits and counting while 11 million Google results now discuss Olivia's legend. The story has inspired over 8.5 million YouTube views, hundreds of podcasts, Reddit threads, and articles. Olivia and her son endure as urban myths, their legend expanding daily.
Logline:
A reporter's obsession with an unsolved 1990s murder case turns into a nightmare as her real life merges with tragic events of the past.
Synopsis:
A box of Olivia Mabel's grief counseling tapes discovered at a Church yard sale ignites a true crime podcast by journalist Meghan Delaney, akin to Sarah Koenig's "Serial." As Meghan investigates, she unravels the mystery surrounding Olivia's death in Celina, Texas. Her relentless pursuit for the truth awakens malevolent forces tied to the Mabel family's downfall, leading Meghan to realize she's the next target of a nefarious cult.
(Shameless, Happy Death Day,
Satanic Panic)
(Titanic, Ghostbusters,
Chinatown)
(Clerks, Clerks III,
Geek USA)
(Pearl Harbor, Sin City,
My Bloody Valentine 3D)
SERIAL
LIMETOWN
UP AND VANISHED
THE BLACK TAPES
• Built-in folklore IP with 8M+ internet hits to seed viral marketing
• Indie sensibility feature poised for strong returns in $1B horror genre
• Unique interconnected film, TV and podcast story world
• Complex female leads and elevated horror broaden appeal
• Strong mature Latina heads the next great dark detective TV show
• True crime podcast expands franchise into a new audience
• Prequel feature starts fresh standalone movie series
• Iconic Olivia Mabel primed for merchandising and licensing
• Rich mythology provides video game content
ElfTree Media was formed in 2014 as an avenue for its partners to expand their careers in the film and music industries. We specialize in screenwriting, directing, sound design, video editing, voice-over, music and podcast production.
Our mission is to collaborate, produce and deliver reliable, high-quality media content; elevating each vision and giving a creative competitive edge to all who climb through our branches.
ElfTree Media. Where imagination takes root.
us@elftreemedia.com